“Cry”, using Neil Diamond’s Hello Again, is the first ad in the new VB “Real” campaign. The new campaign was developed from insights pointing to an increasingly superficial society, and asks men to take an honest look at themselves and pose the question, have I gone too far? From photo-shopping Facebook profile photos to skinny jeans and plastic surgery, the campaign showcases that, while superficiality will always exist, men have a real desire to be authentic.

Advertising Agency: droga5 Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Team: Cam Blackley and Matty Burton
Creatives: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson, Omid Amidi
Senior TV Producer: Paul Johnston
Business Director: Jamie Clift
Account Director: Esther Knox
Account Manager: Lucy McBurney
Planning Director: Sudeep Gohil
Senior Planner: Chris D’Sylva
Director: Steve Rogers
Executive Producer: Mike Ritchie
Production Company: Revolver
DOP/Cinematographer: Russell Boyd
Editor: Jack Hutchings at The Butchery
Music Production Company: Nylon
Sound Designer: Simon Lister & Tone Aston
Casting: Peta Einberg
Marketing Director: Peter Sinclair
Group Marketing Manager: Paul Donaldson
Senior Brand Manager: Craig Maclean
Trade Marketing Manager: Michael Ismailoglu
Assistant Brand Manager: Ashley Barton
Via: mumbrella

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See original: VB Beer: Cry