VB Beer: Cry
“Cry”, using Neil Diamond’s Hello Again, is the first ad in the new VB “Real” campaign. The new campaign was developed from insights pointing to an increasingly superficial society, and asks men to take an honest look at themselves and pose the question, have I gone too far? From photo-shopping Facebook profile photos to skinny jeans and plastic surgery, the campaign showcases that, while superficiality will always exist, men have a real desire to be authentic.
Advertising Agency: droga5 Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Team: Cam Blackley and Matty Burton
Creatives: Guybrush Taylor, Chris Berents, Andy Ferguson, Marcus Johnson, Omid Amidi
Senior TV Producer: Paul Johnston
Business Director: Jamie Clift
Account Director: Esther Knox
Account Manager: Lucy McBurney
Planning Director: Sudeep Gohil
Senior Planner: Chris D’Sylva
Director: Steve Rogers
Executive Producer: Mike Ritchie
Production Company: Revolver
DOP/Cinematographer: Russell Boyd
Editor: Jack Hutchings at The Butchery
Music Production Company: Nylon
Sound Designer: Simon Lister & Tone Aston
Casting: Peta Einberg
Marketing Director: Peter Sinclair
Group Marketing Manager: Paul Donaldson
Senior Brand Manager: Craig Maclean
Trade Marketing Manager: Michael Ismailoglu
Assistant Brand Manager: Ashley Barton
Via: mumbrella
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See original: VB Beer: Cry
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Amnesty International: Allen Ginsberg
Director: Fernando Vallejo
Art Director: Fernando Vallejo
Producer: Mark Elliott
Cinematography: Joaquin Baca-Asay
Production Designer: Stephen Rudy
Edit House: The White House
Editor: Ethan Mitchell
Post Effects Company: Brickyard VFX / ArtJail
Brickyard EP: Michael McCarthy
Brickyard Producer: Ellen Schmitt
Brickyard Lead Flame: Gina Downing
ArtJail Producer: Leslie McCartney
ArtJail Lead Flame: Steve Mottershead
Music: Aphex Twin
Audio Post Co: Sound Lounge
Mixer: Jodi Mitchell
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See original: Amnesty International: Allen Ginsberg
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New Holland T8 & T9 tractors: Extraordinary performance
Advertising Agency: Dr. O-One, USA
Art Director & Copywriter: Matteo Bellini
Director: Stefano Bozzetta
D.o.P: Marzio Mirabella
Production: Fluxstudio
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See original: New Holland T8 & T9 tractors: Extraordinary performance
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Lennox Home Heating and Cooling: Watch
Perfectly engineered. For your home.
Advertising Agency: GSD&M Idea City, Austin, Texas, USA
Creative Director: Ralph Yznaga
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan
Published: Summer 2010
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See original: Lennox Home Heating and Cooling: Watch
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Lennox Home Heating and Cooling: Satellite
Perfectly engineered. For your home.
Advertising Agency: GSD&M Idea City, Austin, Texas, USA
Creative Director: Ralph Yznaga
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan
Published: Summer 2010
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See original: Lennox Home Heating and Cooling: Satellite
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Lennox Home Heating and Cooling: Car
Perfectly engineered. For your home.
Advertising Agency: GSD&M Idea City, Austin, Texas, USA
Creative Director: Ralph Yznaga
Photographer: Adam Voorhes
Art Buyer: Shannon McMillan
Published: Summer 2010
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See original: Lennox Home Heating and Cooling: Car
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Camper shoes: Tread over it
Advertising Agency: Swing Swing, USA
Production Company: The Kitchen films
Director: Luis López
Creative Director: Judith Francisco
Copywriter and song: Adolfo Pahissa
Art Director: Gabriel Da Silva
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See original: Camper shoes: Tread over it
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Quaker Oatmeal: Amazing Mornings
Advertising Agency: Juniper Park, South Africa
Executive Creative Directors: Alan Madill, Terry Drummond
Senior Art Director : Johnnie Ingram
Senior Writer: Alexis Gropper
Producer: Anne Marie Martignago
Production house: Steam Films
Director and DP: Sean Meehan
Editor: Dew Thompson
Edit house: Panic and Bob
Music house: Pirate Radio and Television
Sound design: Chris Tait from Pirate
Music Track: 60. Prologue from Birth Soundtrack
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See original: Quaker Oatmeal: Amazing Mornings
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Voyages-sncf.com: Bienvenue, Au Revoir
On Monday, 30th of August Voyages-SNCF, the online booking service of the SNCF, launched a series of six internet films which show how we welcomed and said goodbye to 6 customers. Each event, taking place at Paris' East station was specifically tailored for the person we surprised.
The objective of the campaign is to underline "Further than you imagined" (Plus loin que vous ne l'imaginez), the claim of Voyages-SNCF, one of the most visited sites in France (800 thousand unique visitors per day) by going out of the ordinary for their customers. The campaign is launched simultaneously with new services on the website, aimed at simplifying the users' experience and improving their journey.
The campaign, created by DDB Paris consist of 6 videos, hosted on the brand's Youtube channel ( www.youtube.com/VoyagesSNCFcom ) and is supported by video banners, facebook activation, a takeover on the Voyage-SNCF.com website and an exclusive airing on TV.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Creative Director: Siavosh Zabeti, Alexander Kalchev
Copywriter: Alexander Kalchev, Siavosh Zabeti
Art Director: Siavosh Zabeti, Alexander Kalchev
Director: The Glue Society
Production Company: Moonwalk Films
Post Production: Nightshift
Music Production: THE
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See original: Voyages-sncf.com: Bienvenue, Au Revoir
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League Against Cancer: Snore
Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Jorge Soto, Carlos Banda, Gino Bernabé
Art Director: Charlie Valderrama, Ken Tokashiki
Agency Producer: Patricia de la Cuba
Production Assistant: Daniella Dañino
Production: Fat Free Films, Lima
Director: Miqy
Photography: Hellman Gil
Executive Producer: Alejandro Noriega
Production Director: Julieta Kropivka
Production Supervisor: Eduardo Guerra
Art Director: Sandro Angobaldo
Assistant Director: Nelson Aguilar
Line Producer: Pordos Producciones
Post-Production: High End, Lima
Editor: Miqy
Audio: La Sound Facktory, Lima
Audio Producer: Miguel Angel Oblitas
Music: Los Saicos (“Urn”)
Planner: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
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See original: League Against Cancer: Snore
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