Offlining: :-)
Show the world your real face.
On Sept. 18th, turn off your mobile device and get some real facetime
The Offlining, Inc. (www.offlininginc.com) initiative highlights America's ever-growing addiction to technology. Since its Father's Day launch, well over 10,000 people have taken the Offlining pledge to have No Device Dinners with their families. The co-founders — dynamic marketing duo, Mark DiMassimo and Eric Yaverbaum, who took a stance on "Lying in Advertising" for their Tappening campaign (to make tap water cool) — are now fearlessly treading into the territory of… "Religion in Advertising".
Advertising Agency: Digo, USA
CEO / Chief Creative Officer: Mark DiMassimo
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