The Declaration of Sobriety: I don't drink alcohol and drive. I don't ride with a drunk driver. Turn on Thinking.

Make people believe that road safety is their common responsibility. Encourage them to sign The Declaration of Sobriety.
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Advertising Agency: MarketShare, Warsaw, Poland
Creative Director: Konrad Swieboda
Art Director: Michal Sek
Copywriter: Radek Dudzic
Designer: Marcin Szymanski
Project Manager: Adam Jaworowski
Strategic Planner: Hubert Lacki
Client Service Director: Anna Stawska
Published: July 2010

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See original: The Polish National Road Safety Council: The Declaration of Sobriety