Clorox Kingsford: Slo Mo Long
DDB and Kingsford want to remind you that when you slow down and savor life’s moments, you notice the real beauty in them. To add a conceptual audio element, Rob Crow of Pinback slows down and re-interprets the Human League song “(Keep feeling) Fascination” to create an ethereal accompaniment to the slow-motion action.
Advertising Agency: DDB, San Francisco, USA
Chief Creative Officer: Lisa Bennett
Director of Production: Frank Books
Group Creative Director: Mike Andrews
Art Director: Mike Andrews
Copywriter: Daniel Mabe
Agency Producer: Rob Lee
Production Company: Furlined
Director: Douglas Avery
Producer: Matt Caltabiano
Editorial: Union Editorial
Editor: Nicholas Wayman-Harris
VFX/Online: Union Editorial
VFX Artists:
Sound Design and Audio Mixing: Union Editorial
Sound Designer: Josh Eichenbaum
Music House: Singing Serpent
Singer: Rob Crow
See original: Clorox Kingsford: Slo Mo Long
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