Advertising Agency: Y&R, USA
Art Director: Cliff Skeete
Copywriter: Bruce Jacobson
Broadcast Consultant: Stacy Kay
Post/Effects: Nice Shoes
CD: Aron Baxter
Design Director: Jay Sienkwicz
Senior Producer: Haydee Cepin
Executive Producer: Pat Portela
Aired: November 2009

See original: NHL: Belief