Branded content that David&Goliath created for Kia as part of the Soul campaign called “Moochie". The series unfolds over six episodes and runs virally on YouTube, Yahoo, VideoEgg, Vimeo, Xbox and several other sites. The story centers on three 20-something guys and their talking hamster, Moochie. D&G collaborated with director Matt Lenski, editor Heidi Black and musician + wildman Dan Deacon to pull off the series. In addition to the online effort, D&G is renting an indie theatre in Los Angeles to hold a feature screening.

Advertising Agency: David&Goliath, USA
CCO: David Angelo
ECD: Colin Jeffery
Copywriter: Mike Van Linda
Copywriter: Sean Vij
Agency Producer: Carol Lombard
Account Director: Brook Dore
Management Supervisor: Jill Jagger
Production Company: ACR
Director: Matt Lenski
Director of Photography: Yon Thomas
Executive Producer: Michael Zaro
Line Producer: Daniel Desure
Editorial Company: The Whitehouse
Editor: Heidi Black
Assistant Editors: Page Marsella, Justin Beere Post Producer: Justin Kumpata
Music: Dan Deacon
Music: Extreme

See original: Kia: Moochie episode 1