In October 2009 Absolut Vodka wanted to launch their limited edition Rock Bottle as part of their IN AN ABSOLUT WORLD campaign idea.

Absolut got in touch with legendary photographer Danny Clinch, whose vision, "IN AN ABSOLUTE WORLD You're with the band", came to life in an upclose and personal documentation of the rock band Wolfmother.

In order to make it an even more intense experience for our audience, we selected some of Danny's best pictures and created a gigantic (up to 240sqm) traveling photo exhibition that toured through cities like Munich, Cologne and Hamburg. Via the absolut.com website we provided a downloadable audio guide and a printable map to tour the local sites.

Advertising Agency: TBWA, Germany

See original: Absolut: The world's largest photo exhibition