If you've ever dreamed about winning the Lottery, you've played the what if? game - fantasizing about what you'd do if you won. Take an exotic vacation? Quit your job? Finally buy that little extravagance you've always wanted? And sometimes, if you fantasize long enough, those "What if?" dreams begin to feel close to you, as though they're coming to life - if only just for you. To promote Cool Millions, the Colorado Lottery's newest instant-million-dollar Scratch game, we tell the story of a woman, a necklace and the moment their "What if?" dream of coming together is finally realized. Makes you wonder, what would you do with an instant million bucks?
Advertising Agency: Cactus, Denver, USA
Art Director: Michael Maciolek
Copywriter / Associate Creative Director: Brian Watson
Director: Matt Pittroff
Director of Photography: Andy Lilien
Production Studio: Twist
CG Animation: Fuse Animation
Post Production: Crosspoint & Rocky Mountain Recorders
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See original: Colorado Lottery: Cool millions